Questions brands ask us about a Facebook affiliate program
What is the Facebook affiliate program?
Meta launched it at Shoptalk in March 2026. Creators with a Page or professional mode connect an affiliate account with a retailer such as Amazon, eBay, Temu or Shopee, and tag products in their posts and Reels. The retailer sets and pays the commission, and Meta takes no cut.
Can a brand join Meta's Facebook affiliate program?
Nothing we've found shows a brand can enroll in it directly. Meta names Shopify and Adyen as coming, with no date. So we build the Facebook affiliate program on your side: creators on your own commission, with your own codes and links.
How does affiliate marketing on Facebook work for a brand?
Creators post about your product with a coupon code or a tracking link and earn a commission on each sale. Then the posts that sell get run as Meta partnership ads, so they reach more people than the creator's own followers.
I sell on Amazon. Does this help me?
Through Meta's feature, creators in the US can tag Amazon products and earn Amazon's commission, so a creator can already send people to your Amazon listing. We can also sign creators onto your own program, with their posts run as ads.
What is a Meta partnership ad?
An ad on Facebook or Instagram that shows the creator's name beside the brand's. The creator gives your ad account access for a set time, and you run their post as an ad. Michael Brandt of Ketone-IQ gives creators a portion of the spend behind those ads.
Does the creator need a big following?
No. Ridge's founder has run ads from famous golfers, actors and musicians and from accounts Ridge made itself, and couldn't find a difference that held up. Your ad budget pays for the reach, so the post matters more than the follower count.
How do you track which creator made a sale?
We use coupon codes and tracking links, and we follow every sale through them. If you use Shopify, we plug right in.
We sell supplements. What can creators say?
We run promotions inside those rules every day. It's framed as lifestyle and experience, never a direct health claim. Everything said is reviewed and properly disclosed, and you approve the brief and the first video before anything goes live.
Can you promise results?
We can't promise a number up front, so we start with a defined pilot and scale only the creators who hit your cost-per-sale.
What does it cost?
The audit is free. After that, it depends on how many creators you want and how much you plan to spend behind their posts, and we'll go through it on the call.
How do we start?
Book a call and tell us where you sell today. We'll send you over all the info before we meet. Then we'll review them together.
Get your free Facebook affiliate audit
We sign Facebook creators onto your own affiliate program, paid a commission on every sale, then run the posts that sell as Meta partnership ads so more of your buyers see them.