The Facebook Affiliate ProgramPowered by Influencer Advisory

Facebook affiliate program We run top-performing Facebook affiliate campaigns for brands that want creators paid per sale

We sign Facebook creators onto your own affiliate program, paid a commission on every sale, then run the posts that sell as Meta partnership ads so more of your buyers see them.

Get your free Facebook affiliate audit
Jordan Chiles in a red Hero leotard, holding a box of Mighty Patch above her head.
Jordan Chiles for Hero Her paid partnership reel for Mighty Patch, on Instagram.
Ryan Serhant in a pinstripe suit looking down at his phone, with the words I lost it on the screen.
Ryan Serhant for Oura He reacts to a big moment from his show, in a paid partnership reel on Instagram.
A laughing woman dancing in a bright living room, with a live Whoop heart rate reading in the corner.
Golf Digest for Whoop The Korda sibling showdown, a paid partnership reel with Whoop on Instagram.

Start with a free Facebook affiliate audit

Before we meet, we put together a free audit of the Facebook creators and creator ads in your space. You keep it, whether we work together or not.

Which creators your competitors run as ads

The creators whose names sit on your competitors' live Meta ads, how many ads each one has, and how long each has run.

Who could sell for you on commission

Facebook creators whose followers look like your buyer, and which of them already post about products like yours.

Your posts ready to back

Posts about you from creators and customers that look ready to run as Meta partnership ads.

  1. 1

    Pick a time

    Book a call and tell us, in short, the outcome you'd like to achieve and where you sell today.

  2. 2

    Get the audit first

    We'll send you over all the info before we meet.

  3. 3

    Go through it together

    Then we'll review them together and pick the first creators to sign onto your program.

Dennis in an Influencer Advisory shirt at the studio
Dennis

We're small, so no sales team. You'll talk to Alice or Dennis.

See which creators could sell for you

How Onnit, fatty15 and MUD\WTR run other people's posts as Meta ads

We read each brand's whole page of live Meta ads on the day named, and counted every ad with a second Page on it beside the brand's.

fatty15 and Ricki Lake, 2026

fatty15 and Ricki Lake, 2026

On September 7, 2026, we read all 135 of fatty15's live Meta ads. 34 of them ran with a creator's Page beside fatty15's, from 4 creators: Pia Baroncini 15, Ricki Lake 11, helenleland 5, Terah Belle 3. Five ads with Ricki Lake's videos started May 28, 2026 and were all still running on September 7, 2026, 102 days later.

What it shows

4 creators carried all 34 creator ads. A brand turns off an ad that loses money, so a creator ad still live after 102 days is the one to copy.

Source: Meta Ad Library

MUD\WTR and Riley Wiens, 2026

MUD\WTR and Riley Wiens, 2026

On September 3, 2026, we read all 119 live Meta ads from MUD\WTR. 30 of them ran with a second Page beside the brand's own, from 14 different people, all 30 of them videos. Riley Wiens was on 8. 19 of the 30 had started in the 7 days before, and 9 started on September 3 itself.

What it shows

14 people feeding one ad account: the more creators selling for you, the more posts Meta has to test each week.

Source: Meta Ad Library

Onnit, 2026

Onnit, 2026

On September 6, 2026, we read all 191 of Onnit's live Meta ads. 50 of them ran with a second Page beside Onnit's, all five of them publishers: Everyday Health 13, Thrillist 13, Entrepreneur 10, The Dodo 10, Reader's Digest 4. The picture is Onnit's own product video, run under The Dodo's name.

What it shows

A second name on the ad can be a publisher as well as a creator. Onnit put 50 of its 191 ads under someone else's Page.

Source: Meta Ad Library

Find the creators who could sell for you

What brands that pay creators this way have said

Four people who run creator posts as ads, in their own words.

“A partner is getting a portion of the spend that we're putting behind those white listed ads. That's what's in it for them”
Michael BrandtCEO of Ketone-IQ

Open Residency, April 2026

“If we give out 100 free wallets, maybe two people make good content worthy of spending ad dollars on”
Sean Frankfounder and CEO of Ridge

Open Residency, December 2025

“take content that did well organically, let it have its viral moment, and after about a week come in with paid and amplify it”
Bryan Canowho led marketing at True Classic

Marketing Operators, April 2026

“we had some of the seeding content come through that we'd look at and say this is the worst content we've ever seen. We put it in the ad account, it's the top performer”
Katie CerulliChief Emerging Brands Officer at Grüns

Marketing Operators, August 2026

An affiliate post that sells only reaches that creator's own followers

90%of HexClad's influencer budget goes into running creator content as ads

Its head of growth pays the creator's fee out of the other 10%. The commission gets the post made, and the ad money shows it to more buyers.

Where Facebook affiliate programs usually stall

  • A long list of signed affiliates, where only a handful ever post.
  • A post that sold well on the creator's Page and was never run as an ad.
  • Commission set before anyone checks what the brand can afford to pay on each sale.
  • Sales with no coupon code or tracking link, so nobody knows which creator brought them in.
See which posts to put money behind

Who we work with

Brands that want Facebook creators selling their product for a commission, with the posts that sell run as Meta ads.

Brands with an affiliate program already

Affiliates who signed up and rarely post, and posts that sold once and were never run as ads

Brands already running Meta ads

Creator posts from your affiliates, ready for your media buyer to run as partnership ads

Brands that sell on Amazon

Creators can already tag Amazon products on Facebook through Meta's feature. We sign creators to your own program as well, with your own codes

What brands get

01

Creators paid per sale

Facebook creators join your own affiliate program and earn a commission on each sale, with a coupon code or a tracking link on every post.

02

The posts that sell run as ads

The posts that bring in sales become Meta partnership ads, with the creator's name and face on them beside yours.

03

Budget moved to the winners

We read what each new customer cost, creator by creator, and move your money to the ones that sell.

04

New creators every month

We keep the creators who sell, drop the ones who don't, and sign new ones, so there's always a fresh post to test.

Start your Facebook affiliate program

Working with us, step by step

  1. 1

    We learn your brand and your margins

    We learn about your value propositions and how you want the product framed, and work out what commission fits your profit.

  2. 2

    We find the creators

    Facebook creators whose followers look like your buyer, and the ones your competitors already run as ads.

  3. 3

    We sign them onto your program

    Each creator gets your commission, a coupon code or a tracking link, and a brief with your value propositions front and center.

  4. 4

    We review every post

    We review every single ad before it goes live to keep quality and messaging on point, and you approve the first one.

  5. 5

    We look at the results

    Did CPA drop, which creators brought in sales, and which of their posts sold.

  6. 6

    We run the winners as Meta ads

    We take the top performers and acquire whitelisting rights, which let us run them as Meta ads, then put more budget behind the ones that sell.

Map out your first Facebook affiliates

Why work with us

We read the live ads

6 brands, 1,519 live Meta ads, each recorded with the second Page on the ad when there is one.

01

We've read the interviews where the people at Ridge, Ketone-IQ, True Classic and Grüns explain how they pay creators and run their posts as ads.

We set up attribution with a coupon code or a UTM link, so every sale is tied to the creator who brought it in.

Health and wellness is one of our core lanes, so every post goes out inside the FTC and FDA rules on what can be said.

Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.

Influencer Advisory logoInfluencer Advisory

A division of Influencer Advisory

Facebook Affiliate Program for Brands is part of Influencer Advisory, the influencer marketing agency Alice and Dennis run in Toronto. Same team, set up for brands that want Facebook creators selling on commission and their best posts run as Meta ads.

Visit Influencer Advisory

Questions brands ask us

What is the Facebook affiliate program?

Meta launched it at Shoptalk in March 2026. Creators with a Page or professional mode connect an affiliate account with a retailer such as Amazon, eBay, Temu or Shopee, and tag products in their posts and Reels. The retailer sets and pays the commission, and Meta takes no cut.

Can a brand join Meta's Facebook affiliate program?

Nothing we've found shows a brand can enroll in it directly. Meta names Shopify and Adyen as coming, with no date. So we build the Facebook affiliate program on your side: creators on your own commission, with your own codes and links.

How does affiliate marketing on Facebook work for a brand?

Creators post about your product with a coupon code or a tracking link and earn a commission on each sale. Then the posts that sell get run as Meta partnership ads, so they reach more people than the creator's own followers.

I sell on Amazon. Does this help me?

Through Meta's feature, creators in the US can tag Amazon products and earn Amazon's commission, so a creator can already send people to your Amazon listing. We can also sign creators onto your own program, with their posts run as ads.

All 11 questions

Get your free Facebook affiliate audit

We sign Facebook creators onto your own affiliate program, paid a commission on every sale, then run the posts that sell as Meta partnership ads so more of your buyers see them.

Get your free Facebook affiliate audit